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DECA

Marketing Eduation & DECA

The Marketing Education Program is designed to prepare students for postsecondary education and careers in marketing, management & entrepreneurship. Students develop knowledge and skills in the business administration core standards (business law, communication, economics, emotional intelligence, financial analyst, human resource management, information management, operations, professional development, strategic management) & the marketing core standards (distribution, marketing information management, pricing, product/service management, promotion, selling).
Goals:
·         Develop critical thinking skills in order to make informed decisions.
·         Integrate academic skills into the marketing/management/entrepreneurship/curriculum in order to insure that students develop excellent written & verbal communication skills, computational skills, & scientific problem-solving skills.
·         Develop cooperative learning skills in order to work effectively with teams to find solutions to problems & create new systems.
·         Demonstrate essential work habits & positive workplace ethics.
·         Develop interpersonal skills & an appreciation for diversity through classroom experiences (co-ops, internships, practicums, shadowing, mentoring, etc.)
·         Use technology to gather & present information, solve problems & manage the workflow.
·         Demonstrate proficiency in the foundational & functional areas of marketing by applying the knowledge and skills learned through the curriculum, the work-based learning component and the competitive events (DECA activities).
Manage work by effectively planning, organizing, and allocating resources

Marketing Courses Currently Offered at FSHS


Pricciples of Hospitality
  • This course is designed for students interested in marketing careers in the hospitality industry. The instruction includes career awareness in the areas of recreation, travel/tourism, hotel/motel, and restaurant. This course is based on the business and marketing core that includes communication skills, economics, operations, promotion, selling, and product/service management. Leadership development will be provided through DECA activities and competitive events.
Priciples of Marketing
  • This course provides a basic foundation for further study in marketing. Students study economic functions at work in the marketplace, marketing functions including purchasing, pricing, and distribution functions. This course is based on the business and marketing core that includes communication skills, economics, financial analysis, and promotion. Both marketing and employment skills learned will improve and increase the chance of successful transition into the world of work. Leadership development will be provided through DECA activities and competitive events
Principles of Retailing

  • This course is designed to provide an overview of the marketing responsibilities of individuals employed in the retail industry. This course is based on the business and marketing core that includes communication skills, operations, distribution, marketing-information management, pricing, product/service management, promotion and selling. Leadership development will be provided through DECA activities and competitive events.
Sports and Entertainment Marketing
  • This course is designed to develop a thorough understanding of the marketing concepts and theories that apply to sports and events. This course is based on the business and marketing core that includes communication skills, distribution, marketing-information management, pricing, product/service management, promotion, selling, operations, strategic management, human resource management, and the economic impact and considerations involved in the sports and event marketing industries. Leadership development will be provided through DECA