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Description:

Sports and Entertainment Marketing is a course that is designed to study marketing principles and concepts in the sports and entertainment industry.  Emphasis is placed on the following principles study marketing principles and concepts in the sports and entertainment industry. Instructional areas will include: An orientation to the sports and entertainment industry, economics, event execution, career opportunities, decision making, event marketing, advertising and promotion, and legal aspects/contracts. Classroom instruction will be reinforced through the use of outside lectures, case studies,  current periodicals, computer simulations, projects, and lecture/discussions.

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